The Client: Starburst

The Challenge

Leveraging the positivity and empowering message All Pink had come to stand for over the years.

The Concept

I am a Pink Starburst

The Solution

We recognized that our day-to-day lives had changed quite a bit that year — and we wanted to use this as an opportunity to encourage fans to practice self-care, so we created both a physical as well as a downloadable digital calendar that included encouraging daily messages that were all about self love and self care.