Dream Track by YouTube & Google DeepMind

We created content that helped explore how technology could be used to create deeper connections between artists and creators, and ultimately, their fans. Working with several artists who chose to collaborate in this experiment and work with YouTube to shape the future of AI in music,  giving a small group of select US creators the chance to create unique soundtracks.

Meta Creators

This campaign was designed to encourage all types of creators to use Meta’s creators tools in order to champion independent minority owned businesses. Creators were also featured in the ads. More about this campaign here

Olay Body
This print and social campaign, created using AI for Olay Body for women was made in order to create brand and product awareness, educate women and highlight the Olay beauty routine.

Pfizer

Pinterest campaign

Gucci 

Experimenting with Flow and Runway.

ssssBrother

In order to drive awareness and sales of Brother P-touch label makers and Tze tapes, we developed real-life, inspiring content that would excite audiences and discover the range of endless possibilities with Brother labelling products for home organization. Tactical elements included partnering with Instagram/Facebook content creators and using a mix of organic posts and stories, supported by paid amplification to help drive program KPIs.

Merck

Kids with ADHD worked with Apple to dream up alarm clocks strong enough to wake them from their sleepy state. We used Instagram to ask Moms, Dads, ADHD experts, and influencers what their favorite tune was to help kids focus in the morning. We took their input and partnered with Spotify to create the ultimate Hooray AM Playlist. We also partnered with musicians and musicologists to identify the traits in music that help kids focus and produce original Hooray AM songs.

Jet Dry + Finish

This social media campaign was relevant at the time since Kimye seemed to be going strong but alas, it was not to be so. It was still great fun to come up with these concepts though this social #PowerCouples campaign.

Starburst

A set of illustrations was created for the I am a Pink Starburst campaign which sent an encouraging message to users daily. More Starburst here.

Coca Cola

We created the MyCokeRewards loyalty program for the Share a Coke social campaign encouraging members to pool their points together in order to unlock bigger and bigger prizes to be enjoyed with friends. The campaign consisted, in addition to a dedicated website, of Facebook, X and Instagram ads.

The Doneger Group

Concept development, brand identity, promotional videos and various materials were created for many Doneger’s brands.

Curtsy

Social campaign

Chicken Council

Social campaign

Google

Meta