Process & Approach

1. Listen

Full project scope

Desired target audience

Brand perception

Brand voice

Client’s expectations

Deliverables

Desired formats

Business offerings

2. Discover

Audience insights

Brand’s truths

Project’s requirements & constraints

User’s needs and behaviors

Necessary assets and any pre-existing materials

Errors in the current system (if there is one in place)

Purpose

Competitors

3. Explore

Brainstorming

Sketching

Mood-boarding

Shape and color exploration

Inconsistencies

Strengths and weaknesses

4. Create

Bring all gathered data and insights into the design process

Compare features against competitors

Reduce and eliminate non-essential and disposable design elements 

5. Present

The first presentation is created based on the discovery and research process after gathering all client’s feedback, comments, questions, and suggestions. All compiled data and insights are brought into the revision process and the final, adjustment is chosen based on final direction and client feedback.

The project management triangle is a model that states that you can rarely maximize all three factors simultaneously. It functions as a trade-off model: improving one constraint usually requires compromising at least one of the others.

Fast + Cheap = Low Quality

Fast + High Quality = High Cost

High Quality + Cheap = Slow