Process & Approach

1. Listen

  • Establish full project scope
  • Establish desired target audience
  • Establish desired brand perception
  • Establish brand voice
  • Determine client’s expectations, deliverables and desired formats
  • Determine business offerings
  • Establish a business description

2. Discover

  • Gather all project’s requirements & constraints
  • Understand users needs and behaviors
  • Gather all necessary assets and any pre-existing materials
  • Determine errors in the current system (if there is one in place)
  • Define a purpose
  • Research competitors

3. Explore

  • Brainstorming
  • Sketching
  • Mood-boarding
  • Shape and color exploration
  • Check for inconsistencies
  • Find strengths and weaknesses
  • Demonstrate value

4. Create

  • Bring all gathered data and insights into the design process
  • Compare features against competitors
  • Reduce and eliminate non-essential and disposable design elements 
  • Streamline

5. Present

First presentation based on discovery and research process Gather all client’s feedback, comments, questions, and suggestions Bring all compiled data and insights into the revision process Adjust chosen direction based on client feedback

My triangle of happiness

The project management triangle is a model in project management that shows how the balance between three constraints—scope, time, and budget—affects the quality of the project. The triangle shows that affecting one constraint will mean adjusting one or both of the others in order to maintain the quality.