The Client: PPL

The Challenge

To educate stakeholders on the benefits of energy efficiency, raise awareness of available resources, tools, and programs that help customers reduce electric usage and peak demand. Promote behaviors that would result in energy efficiency and conservation to reinforce and strengthen PPL Electric’s brand voice
Understand and embrace the diversity of PPL’s target audiences
 as well as bolster the overall reputation of PPL Electric as a trusted community partner that provides safe and reliable electricity

The Concept

There’s money hiding in your home

The Solution

We sparked viewer interest with an emotional pull and then tied it to cost savings. We used an emotion and tone that felt authentic for PPL and their audience creating connection at the right points in their journey to nurture interest.