The Client: Paypal
The Challenge
Testing a new image extensions opportunity within google search, and assistance with building relevant imagery to go alongside our existing search copy and catching the attention of the users more easily
The Concept
Crypto for the people
The Solution
We used a lighthearted tone and created a set of illustrations that reflected the diverse and fun nature of the company to educate users on the benefits of the service as well as to drive higher click-through and sign-up rates.
