He said “Hi, my name is Paul…”

and so it began a series of creative projects we worked on together which included screen graphics for his Madison Square Garden concert, and the main animated titles for his Super Bowl performance.

The DVD box was designed for his first concert back in Russia since the Beatles, when their music was still being censored, so I decided to take a historical approach and dig into Russian as well as Beatles history. After developing several concepts, one of which came from typical Russian nesting dolls which would serve well to house both of his Red Square and St. Petersurg concerts. The entire DVD packaging was inspired by the dolls which included illustrations of the man himself playing various instruments.