The Client: Google
The Challenge
Help rebrand The Thompson Center, a postmodern icon located in Chicago’s The Loop and Google’s new home in the city as a vibrant premier destination for office and retail tenants with an inclusive community experience and a great mix of things to do and places to frequent that are not just about shopping but a place to enjoy life.
The Concept
The Heart
The Solution
We created a visual identity for The Heart leveraging the top view of the building itself reflecting the shape of a heart. The logo was created using many intersecting lines alluding to the building as a transit hub and destination, as well as referencing some of it’s architecture style while creating a human connection.
Making use of custom made illustrations in the same style we highlighted the unique features and benefits of the redevelopment while driving awareness and interest in order to establish a strong brand identity.
