The Client: Gillette

The Challenge

Create the concept and branding behind Gillette’s new Skin brand to appeal to younger generations

The First Concept

Unfiltered Connection

The First Solution

Employing extreme close-ups capturing the intricate texture of the skin, this idea accentuates the artistic network forming its tissues. Our exploration included a combination of photography and graphic visuals that celebrate the distinctiveness and imperfections inherent in each skin type.

The Challenge

Create the concept and branding behind Gillette’s new Skin brand to appeal to younger generations

The Second Concept

Embracing Imperfection

The Second Solution

Using a visual language that consisted of gradients, textures and patterns we sought to embrace the beauty that can be found in imperfection in a bold and fun way.