The Client: CR7 by Cristiano Ronaldo

The Challenge

Establishing CR7’s Denim as a global brand

The Concept

We are Limitless

The Solution

We performed an in-depth brand discovery, defined a style and visual language as well as e-commerce experience.
We started by defining who the CR7 man was and worked with several of CR7’s brand partners to ensure everything we created was on-brand and communicated his vision of inclusion and inspiration for which we came up with the hashtag #wearelimitless. The design and choices addressed the desired lifestyle approach found during the initial discovery process creating a style and visual language that spoke to his audience.