CR7 by Cristiano Ronaldo

We were in charge of performing an in-depth brand discovery, defining a style and visual language and establishing CR7’s Denim as a global brand. We started by defining who the CR7 man was and worked with several of CR7’s brand partners to ensure everything we created was on-brand and communicated his vision of inclusion and inspiration for which we came up with the hashtag #wearelimitless. The design and choices addressed the desired lifestyle approach found during the initial discovery process creating a style and visual language that spoke to his audience.