Share a Coke

This was the MyCokeRewards loyalty program for the Share a Coke social campaign encouraging members to pool their points together in order to unlock bigger and bigger prizes to be enjoyed with friends. The campaign consisted, in addition to a dedicated website, of Facebook, X and Instagram ads.

Share a Coke with a Jedi

Using a series of components, we created an experience where users would have a variety of ways to engage with the brand leading up to a specific movie premiere like Star Wars: The Force Awakens. Various movie-related prizes would be won through sweeps when users enter codes and even participate in challenges that test their movie knowledge.

Share a Coke at the Grammys

Another experience was created where users would have a variety of ways to engage with the brand while having fun. Centering around a specific event such as the Grammy’s, we’d give users several opportunities to enter codes to be entered to win a host of different event-related prizes.