Share a Coke

This was the MyCokeRewards loyalty program for the Share a Coke social campaign for their encouraging members to pool their points together in order to unlock even bigger prizes that they could enjoy with their friends. The campaign consisted, in addition to a dedicated website, of Facebook, Twitter and Instagram ads.

Share a Coke with a Jedi

Using a series of components, we created an experience where users would have a variety of ways to engage with the brand leading up to a specific movie premiere like Star Wars: The Force Awakens. Various movie-related prizes would be won through sweeps when users enter codes and even participate in challenges that test their movie knowledge.

Share a Coke at the Grammys

Another experience was created where users would have a variety of ways to engage with the brand while having fun. Centering around a specific event such as the Grammy’s, we’d give users several opportunities to enter codes to be entered to win a host of different event-related prizes.