The Client: Boehringer Ingelheim – Pspot Your Psoriasis – Logo Design

Pspot your Psoriasis - Boehringer-Ingelheim

The Challenge

Creating a precision targeted market-shaping campaign to drive awareness and education about the difficulty of detecting psoriasis spots spotlighting innovative treatments for this rare condition and how to spot the difference between its varying forms especially pustules and pimples as a marker of severe and rare forms of psoriasis called GPP/PPP.

The Concept

Double entendre of the word Pspot as creative vehicle.

 

The Solution

We adapted an existing typography and used each dot composing the type to communicate the challenges encountered when discovering this disease through the use of various skin colors, referencing not only the condition itself but also the diversity of people suffering from the disease. Logo created in English, German, Chinese and Japanese.

 

The Client: Capital Insight Investment Bank – Brand Identity Design

The Challenge

Creating a brand identity for a modern approach to investment banking.

 

The Concept

Like a hawk

 

The Solution

We created a stylized hawk as the logo combined with various aerial views from all over the world in order to communicate the brand’s incredible vision and insight.

 

Capital Insight Investment Bank

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