Accenture – Global Rebrand

During the brand exploration we came up with an entire visual language that would later be integrated into all marketing materials, brochures, advertising, data visualization mobile experience, and website. One of the main takeaways that we found during the initial discovery phase was the need for improvement in legibility and digestibility in their online content so we leveraged the arrow’s diagonal shape to break up the page and allow the content to flow in a more dynamic way.