The Client: Accenture

The Challenge

Global Rebrand: Improvement in legibility and digestibility



The Concept

The Accenture arrow



The Solution

During the brand exploration we came up with an entire visual language that used the Accenture arrow as the main element which would later be integrated into all marketing materials, brochures, advertising, data visualization mobile experience, and website. We leveraged the arrow’s diagonal shape to break up the page and allow the content to flow in a more dynamic way.